A company’s BRAND IDENTITY is how that business wants to be perceived by consumers.
The business should reflect the value that the company is trying to bring to the market and to appeal to its customers. Identifying the right brand components like name, logo, tone, etc. is strategically for the success of the brand.
Thanks to the Feng Shui principals and techniques you can build a brand that enhance the energy of your company and that reflect the values that the company is trying to bring to the market.
Most miscommunication in daily life can be chalked up to a mismatch between intent and perception: You think you said one thing, the person you talked to thought you said something else. Companies often have the same problem.
The brand identity built on Feng Shui principles implement the perfection of it to the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible.